Just a week after reporting on Amazon’s biggest ever investment into India, we’re taking another look at the ecommerce giant’s expansion in the Indian market. On Monday, the company announced its “biggest festive sales in India”. Titled “The Great Indian Festival” the sale is set to run between September 29 and October 4, and will include an “Amazon Festive Yatra” – a “house on wheels” that will visit 13 cities in India during the festival. Unsurprisingly, Prime members will also get special treatment, with an extra day of cut prices.
Amazon’s share price has appreciated by 24% so far this year
Source: Yahoo Finance
Manish Tiwary, Amazon’s vice president of category management in the country, told reporters: “The Great Indian Festival is the most awaited shopping season for customers in India. With an exciting and vast selection of deals & launches, instant bank discounts, programs such as Amazon Pay EMI, No-cost EMI on Debit & Credit cards and Bajaj Finserv Cards, fast delivery & installation of appliances, exchange of mobile phones and large appliances, exciting cashback and lots more, customers can look forward to our greatest celebration ever.”
According to India Today “this year’s Great Indian Festival comes with a budget focussed theme – Now budget won’t hold back India’s celebration – and so the e-retail giant is offering a wide range of finance options to help its customers purchase items as per their convenience. The list of these financing options include – no cost EMI on Debit and Credit cards and Bajaj FinServ, 10% instant bank discount on SBI Debit and Credit cards, exchange offers, and special ‘Festive cashback offers’ wherein customers can now start collecting up to Rs 900 worth of offers by visiting the Great India Festival event page on Amazon.in among other things.”
With India being widely seen as the next great ecommerce market, it’s clear that Amazon is doing more than just talking a good game.
Disclosure
Dominion holds Amazon in its Global Trends Ecommerce Fund.
Author: Theo Leworthy
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